Abstract
The Choosing Wisely campaign, established by the American Board of Internal Medicine Foundation in 2012, identifies health care services that patients and clinicians should consider ending due to limited clinical benefit. More than 80 clinician specialty societies across multiple health disciplines have generated more than 600 recommendations to help clinicians and patients choose care that is high value and avoid services that may be unnecessary or harmful. Choosing Wisely has changed the national conversation about the need to reduce low-value care. Now, this decade-long quest to improve the value of health care delivery has collided with a demoralized health care workforce, creating a unique opportunity to improve health care work environments by applying a Choosing Wisely mindset to clinical management practices.